Featuring the voices of over 120 real people — from those who deliver care to those whose lives are transformed by it — this campaign celebrates the pride, passion, and purpose that define a true career in care.
We’re here to show that care isn’t a stopgap or a fallback — it’s a career where we pick our own and grow our own. A career where we train up and develop people with kindness, compassion and the courage to care.
From training and professional growth opportunities to stories of making a real difference every single day. We hope to inspire young people in schools, colleges and universities to look at care as a REAL career.
Also if you are in a job you no longer love having climbed the career ladder for years to finally realise it’s the wrong ladder, it’s never too late time to leave the grind and join the kind.
Premiering October 8 at the Care Show, Birmingham NEC, before 10,000 people — and rolling out nationwide on socials and itsnotjustcare.co.uk — this movement invites everyone to see care for what it truly is: not just a job, but a calling because…
It’s not just care — it’s a career that changes people’s lives.
Support Role
Leadership
Caregiver
Assistance
Engagement
Clinical Support
Facilities
Catering
Meal Prep
Scheduling
Mobility
Wellbeing
Building Care
Community Support
Office Support
HR & Hiring
People Operations
Development
Leadership
Home Management
Evening Support
Resident Care
Outreach
Transport
Technical
Front Desk
Environment
Recreation
Resident Support
Health Support
Creative Therapy
Creative Wellbeing
Outdoor Care
Animal Support
Community
Compliance
Operations
Accounts
Finance
Outreach
Content
Media
Charity
Community
Family Support
Care Planning
Clinical Coordination
Diet Support
Communication
Mental Health
Support
Medical Oversight
Medical Support
Quality Assurance
Leadership
Operations
Logistics
Public Relations
Support
Protection
Client Onboarding
Scheduling
Relief Care
Recreation
Domestic Care
Technology
Development
Operations
Guidance
Community
Health
Education
Community
Assistance
Clerical
Coordination
Mobility
Support
Maintenance
HR
Online Engagement
Leadership
Executive
Thank you to Alex Brown for joining me all over the country with a green screen to capture the hearts, minds and personalities who change lives every day.
The support and hospitality we have received wherever we go has been beautiful.
We are so proud of this campaign that we feel may capture people’s imaginations at Care Show and beyond.
Please follow us on all social media platforms.
Alex will be joining us to record all over the stands at Care Show on Wednesday and Thursday.
Say HELLO!
Students from a primary school in York have joined the online campaign to highlight that ‘It’s not just CARE…’ but it is a real career with opportunities, progression, and training.
The students were incredible as we put this together just last night as a bright idea we came up with last minute but the impact they will make will be well worth it.
This will be the hottest garment at Care Show…our very own sponsored ‘It’s not just CARE…it’s my CAREER’ T-shirts. Look out for Big Ian out and about as we premiere the campaign across every screen at the NEC with a special Meet & Eat area by the carousel playing the campaign’s various short films and graphics on a huge 5 metre by 2.5 metre video wall with Big Ian hosting.
This area will also host the THIRTY UNDER THIRTY AWARDS as well as the Care Show After Party featuring 9 piece band HUGE.
Let’s spread the word.
#itsnotjustcare
@itsnotjustcare
#itsnotjustcare
#itsnotjustcare